The New Revenue Model
Problems with the Current Revenue Model
- Paid app
- Free app with Adverts
- Free app with in-app purchases
Free apps with Adverts
Free apps with in-app purchases
How will the Subscription Model Solve these Problems?
- low subscriptions i.e. as little as 10p, 5p
- users to freely end the subscription on a monthly basis by uninstalling the app i.e. not be contracted to pay the subscription for 12 months.
Indie developers will also have less risk when coming up with game ideas. A cool idea for a game or a unique mechanic can be released into the wild with a few levels to gather user feedback in a similar way to how Beta's work.
The users will be more inclined to try a game if they can potentially pay just a low cost one month subscription to try it out. If this idea takes off then more content can easily be created without the developer having to staple on some annoying revenue scheme such as in-app purchases. If it doesn't gain popularity then the developer can move on without having invested too much time.
Users can play a new game without having to put up with any annoying adverts or in the knowledge that they will never be able to complete it without buying something from an in-app store. This will allow them to actually be immersed in the game in the way the developer originally wanted.
To summarise I believe this new model will support creativity and give reassurance to users and developers:
- Users will be able to try apps out without fear of being ripped off.
- Developers can create apps without the fear of not being rewarded for their time and effort.
I believe I would actually consider becoming an iOS developer if this subscription is done the way I hope.